For anyone
Recruiters
Product Designers
Product Managers
Prabhat Paswan
Hi! I'm a Product Designer with 5+ years of experience.
I love blending insights and interfaces.
For anyone
Recruiters
Product Designers
Product Managers
Prabhat Paswan
Hi! I'm a Product Designer with 5+ years of experience.
I love blending insights and interfaces.
For anyone
Recruiters
Product Designers
Product Managers
Prabhat Paswan
Hi! I'm a Product Designer with 5+ years of experience. I love blending insights and interfaces.



Portfolio
Portfolio
Portfolio
My Latest Works
My Latest Works
My Latest Works
UX strategy
UX strategy
Recommended
Recommended
Recommended
Improving lead quality and
doubling conversions
Improving lead quality and
doubling conversions
Improving lead quality and doubling conversions
While building a 0-1 product, I optimized the booking flow, helping over 100K users find the right dental treatment and boosting revenue generation.
While building a 0-1 product, I optimized the booking flow, helping over 100K users find the right dental treatment and boosting revenue generation.
While building a 0-1 product, I optimized the booking flow, helping over 100K users find the right dental treatment and boosting revenue generation.
120.2%
120.2%
120.2%
Conversion
Rate
Conversion Rate
Conversion
Rate
16.3%
16.3%
16.3%
Cancellations due to
wrong selection
Cancellations due to
wrong selection
Cancellations due to
wrong selection
28.7%
28.7%
28.7%
Appointment Booking
Completion
Appointment Booking
Completion
Appointment Booking
Completion
web design
web design
Reducing user drop-off rate from 82% to 14%
Reducing user drop-off rate from 82% to 14%
Reducing user drop-off rate from 82% to 14%
Collaborated cross-functionally to revamp Dezy’s website, improving UX with better information hierarchy. This significantly reduced user drop-offs and boosted conversions.
Collaborated cross-functionally to revamp Dezy’s website, improving UX with better information hierarchy. This significantly reduced user drop-offs and boosted conversions.
Collaborated cross-functionally to revamp Dezy’s website, improving UX with better information hierarchy. This significantly reduced user drop-offs and boosted conversions.
40,000+
40,000+
40,000+
Increase in lead generation,
in first three months
Increase in lead generation,
in first three months
Increase in lead generation,
in first three months
81.9%
81.9%
81.9%
Drop in user drop-offs on
the new homepage
Drop in user drop-offs on
the new homepage
Drop in user drop-offs on
the new homepage
app design
app design
Reducing cancellations with improved tracking features
Reducing cancellations with improved tracking features
Reducing cancellations with improved tracking features
Led the design of an app’s home screen and appointment tracking feature, ensuring users stay on top of their appointments, reducing last-minute cancellations and rescheduling.
Led the design of an app’s home screen and appointment tracking feature, ensuring users stay on top of their appointments, reducing last-minute cancellations and rescheduling.
Led the design of an app’s home screen and appointment tracking feature, ensuring users stay on top of their appointments, reducing last-minute cancellations and rescheduling.
14.5%
14.5%
14.5%
Successful Consultations
Successful
Consultations
Successful Consultations
32.3%
32.3%
32.3%
Appointment Cancellations
Appointment
Cancellations
Appointment Cancellations
Design system
Design system
Establishing a design system and guideline to boost work efficiency
Establishing a design system and guideline to boost work efficiency
Establishing a design system and guideline to boost work efficiency
Collaborated cross-functionally to establish foundations, build core components and define system variables, ensuring consistency across team and platforms.
Collaborated cross-functionally to establish foundations, build core components and define system variables, ensuring consistency across team and platforms.
Collaborated cross-functionally to establish foundations, build core components and define system variables, ensuring consistency across team and platforms.
50+
50+
50+
Components Designed
Components Designed
Components Designed
100+
100+
100+
Styles Created
Styles Created
Styles Created
UI design, interactions
UI design, interactions
Interfaces. Interactions. Animations. Fun.
Interfaces. Interactions. Animations. Fun.
Striking the perfect balance between user-centric experiences and visually appealing, interactive and functional design.
Striking the perfect balance between user-centric experiences and visually appealing, interactive and functional design.
Striking the perfect balance between user-centric experiences and visually appealing, interactive and functional design.
30%
30%
30%
Skills and efficiency
Skills and
efficiency
Skills and efficiency
30%
30%
30%
Clutter and inconsistency
Clutter and
inconsistency
Clutter and inconsistency
To design is to communicate clearly by whatever means you can control or master.
To design is to communicate clearly by whatever means you can control or master.
To design is to communicate clearly by whatever means you can control or master.
Experience
Experience
Experience
Product Designer at Dezy
Mar 2022
-
Jan 2024
Conducted market research, user-interviews and user-testing. Acted as a bridge between design, tech and other teams. Handled end-to-end website design and updates (UI/UX). Hired and mentored young designers. Led multiple 0-1 products.
Worked on Dezy App, Website, Booking Flow, Design System, etc.
Led multiple high-impact projects that enhanced both user experience and business outcomes. Achieved 40,000+ leads in the first three months, boosted conversions by 120.2%, helped 100,000+ users find the right treatment, reduced homepage drop-offs by 81.9%, cut appointment cancellations by 32.3%, and increased successful appointments by 14.5%.
UI/UX Designer at Smiles.ai
Jan 2021
-
Feb 2022
Designed the MVP, contributing to the successful $23M Series A funding. Led multiple 0-1 product initiatives, redesigned the entire website and product packaging, and crafted multiple versions of the Investor Deck.
Type Designer at EkType
Mar 2020
-
Dec 2020
Designed a working Devanagari stencil typeface. Researched on regional scripts and languages. Created 50+ typeface iterations.
Skills
Skills
Skills
What it takes to create good products
What it takes to create good products
What it takes to create good products
UX/UI Design
Crafted intuitive and visually engaging experiences, ensuring seamless navigation and high user engagement.
UX/UI Design
Crafted intuitive and visually engaging experiences, ensuring seamless navigation and high user engagement.
UX/UI Design
Crafted intuitive and visually engaging experiences, ensuring seamless navigation and high user engagement.
Interaction Design
Designed interactive experiences that feel natural and intuitive, enhancing usability and engagement.
Interaction Design
Designed interactive experiences that feel natural and intuitive, enhancing usability and engagement.
Interaction Design
Designed interactive experiences that feel natural and intuitive, enhancing usability and engagement.
User Research
Conducted in-depth research to understand user needs, translating insights into data-driven design decisions.
User Research
Conducted in-depth research to understand user needs, translating insights into data-driven design decisions.
User Research
Conducted in-depth research to understand user needs, translating insights into data-driven design decisions.
Wireframing
Developed clear and structured wireframes to visualize user flows, optimizing information hierarchy and usability.
Wireframing
Developed clear and structured wireframes to visualize user flows, optimizing information hierarchy and usability.
Wireframing
Developed clear and structured wireframes to visualize user flows, optimizing information hierarchy and usability.
Prototyping
Built high-fidelity prototypes to test and refine interactions, ensuring a seamless user experience before development.
Prototyping
Built high-fidelity prototypes to test and refine interactions, ensuring a seamless user experience before development.
Prototyping
Built high-fidelity prototypes to test and refine interactions, ensuring a seamless user experience before development.
User Testing
Validated designs through real user feedback, identifying pain points and iterating for improved usability and performance.
User Testing
Validated designs through real user feedback, identifying pain points and iterating for improved usability and performance.
User Testing
Validated designs through real user feedback, identifying pain points and iterating for improved usability and performance.
Efficient Workflow
Streamlined design process for rapid delivery, meeting tight deadlines without compromising quality or detail.
Efficient Workflow
Streamlined design process for rapid delivery, meeting tight deadlines without compromising quality or detail.
Efficient Workflow
Streamlined design process for rapid delivery, meeting tight deadlines without compromising quality or detail.
Collaborative Process
I work closely with the team, integrating feedback to create designs that exceed expectations.
Collaborative Process
I work closely with the team, integrating feedback to create designs that exceed expectations.
Collaborative Process
I work closely with the team, integrating feedback to create designs that exceed expectations.
Attention to Detail
Meticulous attention to every element, ensuring a polished and cohesive final product that impresses.
Attention to Detail
Meticulous attention to every element, ensuring a polished and cohesive final product that impresses.
Attention to Detail
Meticulous attention to every element, ensuring a polished and cohesive final product that impresses.
Tools
Tools
Tools
My go-to tools
My go-to tools
My go-to tools



Web Design & Development





Web Design & Development





Web Design & Development


About
About
About
Product Designer
Product Designer
Product Designer
I specialize in transforming complex problems into elegant design solutions that resonate with users and elevate their daily lives.
I specialize in transforming complex problems into elegant design solutions that resonate with users and elevate their daily lives.



Years of experience
5+
Years of experience
5+
Years of experience
5+
Hired and led a team of
6
Hired and led a team of
6
Hired and led a team of
6
Projects Completed
40+
Projects Completed
40+
Projects Completed
40+
No. of users reached
100,000+
No. of users reached
100,000+
No. of users reached